Taipei Travel

◎ A prestigious brand name
As the long-established Simon Tempura became frequently recommended by food writers and gourmands, similar logos and restaurant names mushroomed nationwide along with counterfeits.
To avoid confusion and inconvenience among customers, the first Simon Tempura store on Kaifeng Street decided to differentiate itself from similar eateries. Under a “quality over brand name” policy intended to build unmatched prominence in the industry, a whole-new brand image was created to match the store’s founding philosophy and unyielding pursuit of quality, despite the daunting challenges. In 2009, the store was renamed “Simon Templar” as a corporation consisting of directly operated stores, franchisees and directly operated department-store concessions.