Taipei's "48-Hour City Travel" Campaign a Success, Sparking a Surge in South Korean VisitorsPost date：2026-05-19
Updates：2026-06-30
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As demand continues to grow in the South Korean market for short-duration, high-efficiency city travel, the Department of Information and Tourism of the Taipei City Government has promoted themed itinerary design and product optimization under the banner "#Challenge 48 Hours, Experience Wonderful Taipei". From March 19 to 21, 2026, it invited key South Korean travel operators to Taiwan for a familiarization tour and exchange.
This collaboration also stepped up promotion of cruise itineraries and is expected to bring approximately 600 cruise passengers, 1,200 group tour travelers, and 200 MICE participants to Taipei, for a total of more than 2,000 South Korean visitors. The partnership is expected to help increase actual arrivals and tourism spending while also demonstrating the strong international appeal of Taipei's city travel products.
According to the Department of Information and Tourism, the success of this on-site visit by South Korean operators not only effectively promoted product optimization and market conversion, but also showed that the strategy of themed city travel successfully meets international travelers'demand for both efficiency and in-depth experiences. By experiencing the "48-hour city itinerary" firsthand, operators were also able to strengthen their product design and packaging capabilities and further facilitate follow-up cooperation mechanisms. Overall, the initiative is expected to bring more than 2,000 South Korean visitors to Taipei, demonstrating clear market conversion results.
The Department of Information and Tourism further noted that this year it is also focusing on promoting cruise tourism. From May to June this year, this initiative is expected to bring approximately 600 South Korean visitors to Taipei. The itinerary allows travelers to enjoy a quick visit to Taipei upon arriving in Taiwan. By linking the National Palace Museum, Taipei 101 Observatory, and Yongkang Street, along with other iconic attractions, the familiarization tour has successfully been turned into concrete travel products.
In addition, the South Korean group tour market has continued to grow steadily. Through itinerary optimization based on the familiarization tour, Taipei expects to welcome an additional 1,200 group tour travelers. These group itineraries combine natural scenery, historic districts, and cultural and creative venues, including Yangmingshan National Park, Dadaocheng, Ximending, Songshan Cultural and Creative Park, and Huashan 1914 Creative Park, enriching the travel experience and enhancing market competitiveness.
In the MICE market, this familiarization tour also successfully created follow-up cooperation opportunities and is expected to bring approximately 200 South Korean corporate incentive travel and conference participants to Taipei. Tailored to business travelers, by combining conference facilities at star-rated hotels with the city’s tourism resources, Taipei is strengthening its overall service capacity and brand image as an international MICE destination.
Looking ahead, the Department of Information and Tourism will continue to refine segmented product designs based on the characteristics of different markets, while integrating diverse visitor segments such as cruise tourism, group travel, and MICE incentive travel to strengthen connections among city tourism resources and reception capacity. At the same time, through international promotional activities and cooperation mechanisms with travel operators, it will improve marketing effectiveness, continue attracting international visitors, and reinforce Taipei's position as an important city travel destination.
This collaboration also stepped up promotion of cruise itineraries and is expected to bring approximately 600 cruise passengers, 1,200 group tour travelers, and 200 MICE participants to Taipei, for a total of more than 2,000 South Korean visitors. The partnership is expected to help increase actual arrivals and tourism spending while also demonstrating the strong international appeal of Taipei's city travel products.
According to the Department of Information and Tourism, the success of this on-site visit by South Korean operators not only effectively promoted product optimization and market conversion, but also showed that the strategy of themed city travel successfully meets international travelers'demand for both efficiency and in-depth experiences. By experiencing the "48-hour city itinerary" firsthand, operators were also able to strengthen their product design and packaging capabilities and further facilitate follow-up cooperation mechanisms. Overall, the initiative is expected to bring more than 2,000 South Korean visitors to Taipei, demonstrating clear market conversion results.
The Department of Information and Tourism further noted that this year it is also focusing on promoting cruise tourism. From May to June this year, this initiative is expected to bring approximately 600 South Korean visitors to Taipei. The itinerary allows travelers to enjoy a quick visit to Taipei upon arriving in Taiwan. By linking the National Palace Museum, Taipei 101 Observatory, and Yongkang Street, along with other iconic attractions, the familiarization tour has successfully been turned into concrete travel products.
In addition, the South Korean group tour market has continued to grow steadily. Through itinerary optimization based on the familiarization tour, Taipei expects to welcome an additional 1,200 group tour travelers. These group itineraries combine natural scenery, historic districts, and cultural and creative venues, including Yangmingshan National Park, Dadaocheng, Ximending, Songshan Cultural and Creative Park, and Huashan 1914 Creative Park, enriching the travel experience and enhancing market competitiveness.
In the MICE market, this familiarization tour also successfully created follow-up cooperation opportunities and is expected to bring approximately 200 South Korean corporate incentive travel and conference participants to Taipei. Tailored to business travelers, by combining conference facilities at star-rated hotels with the city’s tourism resources, Taipei is strengthening its overall service capacity and brand image as an international MICE destination.
Looking ahead, the Department of Information and Tourism will continue to refine segmented product designs based on the characteristics of different markets, while integrating diverse visitor segments such as cruise tourism, group travel, and MICE incentive travel to strengthen connections among city tourism resources and reception capacity. At the same time, through international promotional activities and cooperation mechanisms with travel operators, it will improve marketing effectiveness, continue attracting international visitors, and reinforce Taipei's position as an important city travel destination.
