Taipei Travel

Korea's premier annual summer celebration, the 2026 Daegu Chicken & Beer Festival, was held from July 1 to 5 at Duryu Park in Daegu. The Department of Information and Tourism, Taipei City Government participated under the theme "Taipei, My Type," targeting Korea's MZ-generation travel market. The booth featured a trending personality-quiz experience that helped visitors discover their travel personas while exploring Taipei's diverse attractions, cuisine, and urban character. Taipei's beloved mascot Bravo also appeared on-site to interact with the crowd, showcasing the city's vibrant energy.

This year's booth went beyond travel information, featuring large-scale interactive games built around four travel personality types: "Warm & Healing," "Romantic & Sharing," "Eat, Drink & Play," and "Soulful Solo Journey" — all designed to help visitors discover Taipei through play. Timed bingo games were also held on-site, with the grand prize being a round-trip flight between Taipei and Daegu, drawing enthusiastic crowds. Bravo delighted attendees with a live dance performance and quickly became a popular photo highlight.

South Korea has long been one of Taipei's most important international source markets. According to statistics from the Tourism Administration, MOTC, South Korean visitor arrivals to Taiwan surpassed 1 million in 2025, firmly ranking among Taiwan's top three international source markets. Going forward, Taipei will continue to expand its independent-traveler and young-traveler markets through digital marketing, social media promotion, and themed tourism events, meeting next-generation travelers' demand for personalized, in-depth travel experiences.