As the big ship entered the harbor, it brought the abundance of the
sea. A family from the north, who had settled in Keelung in their early years, embarked on this journey. The grandfather, accompanied by his 13-year-old son, made a name for themselves by crafting every piece of fish ball with dedication. Years later, in the Dong San Shui Market of Wanhua, Taipei, the son found his place and started his own business. He ground fresh fish into a paste and meticulously prepared the ingredients for deep-fried treats, developing strong hands from a young age and braving the chilling sub-zero temperatures. Through the passing years, the spirit of craftsmanship was passed down through three generations of the Zheng family. They remain faithful to their grandfather’s original recipes while constantly innovating. The old flavors of Wanhua, fresh and abundant fish balls, are a true delight. Enjoy them while they’re fresh!
【Key points of transformation】
The market’s old fish ball stall transforms into a culinary and tourist highlight in Mengjia.
Formerly known as “Da Feng Fish Ball,” this 60-year-old establishment is situated in the East San Shui Street Market of Wanhua. The owner, also a member of the local vendors’ association, aspired to lead fellow market vendors through his own achievements. Due to the similarity of their trademark with that of other businesses and the lack of trademark usage rights, their brand expansion faced challenges.
Through a transformation, the brand has been repositioned as “Mengjia’s old skilled artisan fish ball shop,” emphasizing quality products and artisanal craftsmanship. They have embraced a new name, “The Fond Fishball,” along with the slogan, “Handcrafted Excellence.” Their stall, with its Japanese-style seafood shop theme, has been revamped to exude a warm ambiance. Combined with a dine-in area and hands-on experience opportunities, this transformation has turned the East San Shui Street Market into a culinary and tourist attraction in Mengjia."
